On Thursday 19 May, Thierry Frémaux, Festival de Cannes General Delegate and David Lisnard, Deputy Mayor of the City of Cannes hosted 40 influential Twitter users. Thierry Frémaux confirmed his "interest in this new media", which offers "tweeters" the opportunity to communicate in real-time. The aim of "ucannestweet" was to create a cyberspace buzz around the Festival, and bring together members of Twitter.
A tweet can contain no more than 140 characters. Although the length of messages is limited, their content is no less "deep" or "free" according to David Lisnard. Twitter has already shown how useful it can be at political and artistic events. It offers a unique way of getting news and information out, and the Festival de Cannes aims to promote it. With instant reports from press conferences, heat-of-the moment responses to a screening, eye-witness accounts direct from the red carpet, links to critic's opinions on films, there are many ways it can be used. Most of all, it gives a whole virtual community the chance to be everywhere all at once, eavesdropping on everything that's going on at Cannes during the Festival!
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