The prestigious films presented at the Festival de Cannes are testament to the work of film-makers from all over the world but especially to the creativity of European cinema, which makes the Festival the perfect occasion for the European Commission to celebrate its love for cinema.
This year European Commissioner for Culture Androulla Vassiliou will be once again in attendance to illustrate this dedication to European cinema. The European Commission’s EUROPE CREATIVE programme is supporting no less than 21 films across all selections at the 67th Festival de Cannes.
On Saturday 17th May Ms Vassiliou will present the EU Media Prize to Bosnian film-maker Danis Tanović for his project What are you looking at? Tanović will accept the award in conjunction with his co-screenwriter Predrag Kojovic and producer Amra Baksic Camo (SCCA/pro.ba, Sarajevo).
The EU Media Prize is awarded to projects with strong European potential. Recent winners include The Past (Le Passé) by Asghar Farhadi in 2012 and The Commune (Kollektivet) by Thomas Vinterberg in 2013. It illustrates the EU’s dedication to supporting creative projects as exemplified by the EUROPE CREATIVE programme which takes over the MEDIA and Culture programmes from this year.
EUROPE CREATIVE has been allocated a seven-year budget of €1.5 billion as well as a €750 million guarantee fund designed to facilitate access to funding for the cultural and creative sectors. This financing will enable the programme to continue more than two decades of efforts to nurture a diverse range of European cultural offerings and to boost the industry with new opportunities for growth.
“Like the 21 films supported by Europe and presented this year at the Festival, it will contribute to the production and distribution of splendid films whose stories, at times set in very specific regions, go beyond their borders to communicate universal values to an audience worldwide and to offer this audience quality productions,” Ms Vassiliou commented.
This year Ms Vassiliou will also chair a conference during which European film industry professionals are invited to discuss challenges they face and the ever more pressing need – in light of sweeping technological changes – to awaken and maintain the public’s curiosity about and interest in cinema, especially for a younger generation of potential cinema-goers. Addressing this need is a core priority for the EUROPE CREATIVE programme.
Political challenges for a creative Europe
Friday 16th May - 3 pm - Salon des Ambassadeurs
Presentation of the Media Prize to Danis Tanović
Saturday 17th May - 10:30 am - Café des Palmes - Palais des Festivals